Visual identity for cultural project «Innereien», created as part of BÜRO ZWOI GmbH
For the Inner-Swiss cultural project «Innereien», commissioned by the Albert Koechlin Stiftung (AKS), I developed the complete visual appearance and campaign concept. The festival brings together 20 selected productions in music, theatre, dance and visual media across multiple locations in Central Switzerland — exploring themes of the inner versus the outer, hidden cores and raw elements of everyday life.
The identity centres on a visceral aesthetic: references to organics, guts, transformation and layers — but also the metaphorical “interior lives” of objects, emotions and environments. The visual language supports the festival’s breadth, allowing each venue and production its own variation while staying coherent under a unified campaign.
Designed for print, digital channels and event spaces, the campaign aims to engage audiences with its provocative contrast of the tangible and the intangible — inviting curiosity, reflection and cultural participation in the heart of the region.
The identity centres on a visceral aesthetic: references to organics, guts, transformation and layers — but also the metaphorical “interior lives” of objects, emotions and environments. The visual language supports the festival’s breadth, allowing each venue and production its own variation while staying coherent under a unified campaign.
Designed for print, digital channels and event spaces, the campaign aims to engage audiences with its provocative contrast of the tangible and the intangible — inviting curiosity, reflection and cultural participation in the heart of the region.